TikTok-viral Unofficial Bridgerton Musical wins Grammy for best musical theater album


The Unofficial Bridgerton Musical took home the Grammy for best musical theater album last night, marking the first Recording Academy win for a project that began on TikTok.

Emily Bear and Abigail Barlow created songs inspired by the Netflix hit series Bridgerton, racking up millions of views on TikTok since early 2021. Writing from the perspective of characters on the show, Bear and Barlow used TikTok to solicit suggestions, interact with fans, and share the songwriting process with viewers. The duo released songs as they were completed and eventually recorded and released a 15-song album in September. Netflix did not immediately respond to a request for comment.

“A year ago when I asked the internet, ‘What if Bridgerton was a musical?’ I could not have imagined we would be holding a Grammy in our hands,” Barlow said in her acceptance speech. “We want to thank everyone on the internet who has watched us create this album from the ground up. We share this with you.”

Other nominees in the category were Andrew Lloyd Webber’s Cinderella, Burt Bacharach and Steven Sater’s Some Lovers, Broadway’s Girl from the North Country, Les Misérables: The Staged Concert, and Stephen Schwartz’s Snapshots.

Bear and Barlow’s win is just another example of how viral hits on TikTok can translate to more traditional off-platform success for creators, even without an established mainstream presence. The company reported that 430 songs reached 1 billion views last year — more than three times as many as in 2020 — with 175 viral songs charting on the Billboard Hot 100.


Source link

Related articles

Xbox Series X consoles are available for Best Buy’s Totaltech members

The Xbox Series X is sometimes a little easier to buy than Sony’s PlayStation 5, but that doesn’t mean it’s a simple endeavor. The good news is that Best Buy has...

Our Flag Means Death creator David Jenkins fancies a fine narrative fabric

For many people, Our Flag Means Death was an unexpected history lesson about the adventures of Stede Bonnet, the real 18th-century pirate who loved the high seas almost as much as...

How to change your default browser in Windows 11

If you’ve updated your PC from Windows 10 to Windows 11, you may have noticed that when you click on a link for a website, a PDF document, or a variety...

Fortnite’s Zero Build mode is bringing people back to the game

Fortnite’s latest season kicked off a big shakeup: developer Epic Games removed building, perhaps the game’s most iconic feature, from the core battle royale modes. It was a risky move that...

What Elon Musk’s Twitter ‘free speech’ promises miss

Thursday morning, Elon Musk offered to buy Twitter to save free speech. “I invested in Twitter as I believe in its potential to be the platform for free speech around the...

Latest articles